About the Brand
Based in Southern California, Petit Anjou was founded by Jessica Liu on the idea of elevating our notions of jewelry and inviting you to raise your expectations of everyday luxury. Jewelry should feel luxurious. It should feel good against the skin. It should entice and excite, and do so by being distinctive, exquisite, and set apart from the mainstream.
Petit Anjou's one-of-a-kind designs delight in the unexpected and embrace organic fluidity and minimalistic simplicity. Inspired by Jessica's preference for texture and visual movement in art, pieces in the brand's signature La Mer line reflect an abstract interpretation of everyday objects around us. Every piece is individually handcrafted using recycled sterling silver, 14k or 18k gold, and ethically-sourced gemstones at Petit Anjou's studio in Newport Coast, CA.
In addition to making jewelry, it is a core value of the company to give back. Reflecting their love for animals, Petit Anjou has committed to donate ten percent of all proceeds to Lovebugs Rescue, a Southern California foster-based animal rescue that works with overcrowded local shelters to save animals that may otherwise be unnecessarily euthanized.
Prior to the formation of Petit Anjou, Jessica was an attorney. A fan of fashion but limited to more conservative business attire, she enjoyed adding fun touches to her work wardrobe using jewelry. She was allergic to most fashion jewelry, however, and relying on fine jewelry grew cost-prohibitive. In addition, she became frustrated with the lack of design diversity. Stores all carried the latest on-trend jewelry pieces, but this also meant everything looked the same.
In 2019, Jessica began to pick up metalsmithing as a hobby. She experimented with a couple jewelry-making classes, but as a mom to young kids without childcare, she ultimately found it impossible to attend.
When the pandemic hit in 2020, in a fortuitous turn of events, all the jewelry courses she was previously unable to attend ended up taking to online instruction. Finally able to feed her passion from home, Jessica spent days and nights that year soaking up online classes, studying metalsmithing books, sketching designs, and working on her new craft.
With her self-taught metalsmithing skills in hand, Jessica eventually decided to make a decisive pivot in her career to pursue jewelry-making full-time. In 2021, she started Petit Anjou with the goal of creating luxurious jewelry that was comfortable against even the most sensitive skin, while embracing unique looks that are classically timeless, yet still distinctive and fun to wear.